Selling your home is one of the biggest financial decisions you’ll ever make. Whether upsizing, downsizing, relocating, or building liquidity, selling well — at the right price, in the right timeframe, and without undue stress — makes a meaningful difference to the outcome.
At Assure Move, we combine 20+ years’ local experience in North and East London with a transparent approach and clear communication, keeping you informed and in control at every stage of the sale.
The 6 Steps to Selling Property with Assure Move
Every successful sale starts with an honest and accurate valuation. This critical step sets the tone for the entire process: price too high and you’ll deter serious buyers; price too low and you leave money on the table.
We specialise in providing accurate and reliable valuations based on local market data, recent comparable sales in your area, and decades of combined experience of what buyers in North and East London are comfortable with.
Property for sale descriptions help, but realistically, it’s high-quality images that secure viewings.
Our team will advise you on how to present your home to its best advantage long before our skilled property photographer arrives. Small things like decluttering, good lighting, and kerb appeal all have a meaningful impact on first impressions – and we like to make them strong.
Assure Move takes care of:
- Professional property photography
- Floorplan creation
- EPC (Energy Performance Certificate), where required
- Brochure and listing copy
With all the sales material in place, we list your property across all major portals, including Rightmove, Zoopla, and OnTheMarket. We also publish your listing on our own site, social media channels, and our internal database of active buyers. We also put up a ‘for sale’ board to capture interest from passers-by.
Working with us means working with agents who don’t just sit and wait for enquiries to come in — our team proactively contacts buyers on our register, often generating interest before the listing even goes live publicly.
We coordinate and facilitate viewings on your behalf, answering questions and ensuring that potential buyers see your home in the best possible light. We also follow up with viewers and provide detailed feedback on how your property is being received.
When offers come in, we don’t just pass them along but instead assess and negotiate on your behalf. We also consider the potential buyer’s background, ability to purchase, and the likelihood of a smooth transaction. When we present you with offers, you can rest assured that the offers are real.
Managing offers is a complex process that benefits greatly from experience. For private sellers, navigating viewings and negotiations alone can be challenging and may limit their ability to maximise the final sale price.
After accepting an offer, the property is marked as sold subject to contract, and the legal process can begin. We typically advise our clients to instruct their solicitor as early as possible to keep them one step ahead and avoid unnecessary delays after receiving an offer. When sellers don’t have a trusted solicitor, we can recommend people we’ve worked with for years.
At this point, we work closely with all parties, including the buyer’s and seller’s solicitors, to keep things moving forward. You can expect regular updates throughout the process, and we’ll flag any potential issues as soon as they pop up to avoid them blocking the sale.
The sale becomes legally binding with the exchange of contracts. Both parties agree to a completion date, upon which legal ownership transfers, funds are released, and the keys exchange hands.
Most property sales in North and East London take anywhere from 10 to 12 weeks from first contact to exchange of contracts. However, with well-prepared buyers and sellers, we regularly facilitate sales within 6 to 8 weeks.
Ready to find out what your North or East London property is worth?
Book a free, no-obligation valuation with one of our trusted property experts today.
What does selling a property cost?
Selling a property involves some costs of your own; however, these costs are mostly considered marginal compared to the total cost of sale, and some homeowners may choose to incorporate these costs into the selling price.
Estate Agent Fees
Estate agents most often charge a fee calculated as a percentage of the final sale price, payable on completion. The percentage may vary depending on the agent, the agreement type, and the property itself.
Conveyancing and Legal Fees
After accepting an offer, you’ll need a solicitor or licensed conveyancer to handle the property ownership transfer. Costs typically range between £1,000 and £2,000, depending on the complexity of the transaction. If you’re planning on selling and have not yet contacted a solicitor, speak to Assure Move, and we’ll connect you with a trusted professional.
Energy Performance Certificate (EPC)
You may legally market your property for 28 days without a valid EPC, provided you have commissioned a new one. Costs typically range between £60 and £120. EPCs are valid for 10 years.
Early Repayment Charges (ERCs) on Existing Mortgages
If you have an existing mortgage on the home you’re selling, the lender may charge an early repayment fee. Assure Move recommends checking with your mortgage provider before selling, as this may represent a significant cost in certain cases.
Want to learn more about what it costs to sell a home in North or East London?
Reach out to Assure Move for clear, straightforward advice.