Client Background & Initial Challenges
Robert* first approached Assure Move in 2024 after becoming increasingly dissatisfied with his previous investment portfolio property managers. While all his London properties had been managed by a third party for several years, the service he received had grown reactive, slow, and quite frankly, “more stressful than helpful at this point”.
Realising that he needed more than a simple management switch, Robert tasked our team with restoring profitability, increasing tenant satisfaction, and managing his properties in a way that doesn’t involve him in every tiny decision or repair.
*Client identity anonymised for privacy at their request; full details are available if required.
Robert’s Key Areas of Concern
- Loss of revenue due to rents falling behind market levels, and the lack of a coherent, year-on-year pricing strategy.
- High tenant turnover, leading to costly void periods and re-letting costs.
- Regular calls and interruptions about minor issues that should have been resolved by the management team.
- Inefficient maintenance, including contractors overcharging for simple jobs and escalating issues unnecessarily.
- Lack of proactive management resulting in unhappy tenants, unnecessary costs, and a general feeling of frustration for everyone involved.
Robert wasn’t just looking for a new agent; he was trying to find property managers with the skills and foresight to take ownership of operations.
He was searching for peace of mind, and found it with Assure Move.
Key results
Tailoring Our Services for Exceptional Results
Property management is not a one-size-fits-all service. As always, we started the process with a thorough portfolio audit: rent valuation, marketing strategy review, and a maintenance process overhaul.
To match our offerings to Robert’s expectations, the final tailored service package included:
- Transparent rent reviews supported by market data and professional presentations.
- Proactive tenancy management to ensure happier tenants who stay on for longer.
- A maintenance price-cap agreement, allowing for both proactive maintenance and repairs to be carried out without interrupting our client.
- Communication standards meant to keep our client informed when needed, but removing unnecessary noise and interruption.
Following approval of our proposed strategy, we assumed management of a significant proportion of Robert’s property portfolio.
Our Results: Massive Financial, Operational, and Tenant-Focused Wins
The team at Assure Move couldn’t be prouder of what we achieved on our client’s behalf; measurable and significant improvements across every area of service.
Financial Outcomes
- £2,400–£6,000 annual saving in void periods — Reduced average void from 3–4 weeks to under 7 days per tenancy, saving owners between £200–£500 per week depending on rent level.
- Increased rent achieved by 4–12% — Strategic pricing, professional photos, and marketing across portals consistently secured above-market rents.
- Maintenance cost reduction of 15–25% — Through vetted contractors, fixed-rate agreements, and early detection of issues before they became expensive repairs.
- 0% tenancy fall-through rate after referencing — Clear communication and full pre-screening eliminated deal collapses that normally cost landlords 1–2 weeks’ rent.
Tenant-Focused Improvements
- 84% faster response times — Average maintenance response reduced from 36–48 hours to under 6 hours.
- 62% fewer complaints — Tenants reported noticeably improved communication and quicker issue turnaround.
- Tenant satisfaction rating 4.7/5 — Based on follow-up surveys and Google reviews.
- Higher-quality tenants secured — Stringent referencing, affordability checks, and behavioural screening reduced risk and improved tenancy stability.
- Average tenancy length increased by 6–10 months — Stable long-term tenants reduced landlord turnover costs.
Landlord Benefits
- 80–90% reduction in landlord workload — From daily admin, messages, and repairs to almost entirely hands-off management.
- Zero compliance issues — Gas safety, EICR, deposit registration, and Right to Rent checks all handled automatically and on time.
- Full peace of mind — Landlords regularly highlighted how they “no longer worry about anything,” especially with Assure Move overseeing the entire lifecycle.
- Portfolio growth support — Several landlords expanded by 1–3 new properties due to the time freed up by outsourcing management.
- 24/7 tenant support — Resulted in fewer direct calls to landlords and smoother running of tenancies.
Operational Efficiency
- 65% reduction in tenant turnaround time — From instruction to move-in reduced from 10–14 days to 3–5 days.
- Listings generated within 24 hours — Professional photos, descriptions, and adverts created same-day.
- Maintenance resolved 40% faster — Due to a structured ticketing and contractor management system.
- Automated updates to landlords — Zero need for landlords to chase for progress; status updates issued automatically at each stage.
Non-Quantifiable but High-Value Outcomes
- Significant trust increase between landlord and tenants — Tenants often commented that the property was “run more like a professional operation” once Assure Move took over.
- Reputation boost for landlords — Better communication = happier tenants = better online reviews = easier future lettings.
- Stability and predictability — No surprise costs, no missed deadlines, no confusion over responsibilities.
- More time to focus on higher priorities — Portfolio expansion, personal life, other investments, or simply being hands-off without losing control.
“Thank you so much, Luke, Tony, and the rest of you guys,
We’re really happy with how things are going and look forward to not having to deal with everything that goes wrong at ■■■■■ and ■■■■■ for the first December in how many years. I know I’ve said it before, but you guys keep surprising us.
Love that I don’t hear from you every day, and I look forward to almost never having to contact you :p Keep it up and you’ll hear from me about the other places we discussed early next year.
Merry early Xmas to you and the team,”
– Robert
*** identifiable property names hidden at client’s request
Conclusions & Takeaways
The results speak for themselves: higher rents, longer tenancies, smoother operations, and a landlord that enjoys more of the benefits of London property ownership while spending less time dealing with the day-to-day inconveniences.
This case study effectively demonstrates how tailored property management services can help London landlords transform their holdings through accurate valuations, strategic marketing, and streamlined maintenance built on a network of trusted contractors.
For landlords like Robert — and like you — comprehensive property management doesn’t just mean higher returns and a less demanding workweek: it means predictable, profitable, and genuinely passive income.
Assure Move: North and East London’s Trusted Name for Comprehensive Property Management.
Our team of experienced property managers is ready to help you unlock your portfolio’s full potential. Tailored service, flexible contracts, and proven results—only with Assure Move.
